Most accounts aren't broken.They're unmanaged.
Meta ad accounts and TikTok Shops fail the same way. Plenty of activity, and nobody actually running it.
We only take on a few brands at a time.
What we've run
TikTok Shop GMV managed across brands, at peak
Wellness brand annual revenue, multi-year
Shop GMV in 10 days, during one platform sale event
ROAS after rebuilding a beauty brand ads account
Creators actively selling on one shop
▲ 355%
GMV Max return on boosted creator content
Most Meta ad spend is wasted.
We diagnose what's broken, rebuild what's missing, and run a weekly system that turns spend into customers.
- wellness brand
- $500K → $15MMwellness brand
- customer growth
- 30×customer growth
- revenue from subscription, from zero
- 40%revenue from subscription, from zero
- Account structure rebuild
- Rapid creative testing on a set cadence
- Weekly profit summary in plain English
Most shops are automated, not managed.
Your shop, your affiliate program, and your TikTok ads, run as one system by people who read every reply.
- shop GMV, month over month
- +526%shop GMV, month over month
- creators actively selling
- 432creators actively selling
- GMV Max return
- 2.3×GMV Max return
- Creator recruiting, tiering, and retention
- Shop GMV Max across in-feed and the Shop tab
- Custom shop reporting, updated daily
The only feed with a checkout built in.
Every other channel rents attention and sends it somewhere else to convert. TikTok Shop closes the sale inside the scroll.
The buyers are already there
36.5M monthly US visitors aged 25 to 34. The biggest age group on the platform is the one with money, not the one in high school.
Comscore · May 2026
Discovery and checkout are the same scroll
47% of 25 to 44 year olds go on to buy something they first found on TikTok. Shop lets them do it without leaving the app. No click out, no drop off.
Edison · 2025
Creators do the selling on commission
Affiliates make the content and earn only when it converts. On the shops we run, 92% of GMV comes from affiliate video, not from ads.
Live shop · 30 days
- Shop GMV, month over month
- +526%
- GMV in 10 days, during one platform sale event
- $700K+
- Creators actively selling on one shop
- 432
- Return on GMV Max boosted content
- 2.3×
- GMV managed across brands, at peak
- $1M+/mo
Our shops, our numbers. GMV is gross; TikTok Shop doesn't show refunds, so we label it that way.
Brands we've worked with
Arthur Falcone
Founder
Owns your P&L: what we spend, what it returned, and what changes next month. One person on the hook, start to finish.
Operators, not junior account managers
Most agencies put juniors on your account by day two and let automation run unattended. Three people work your account here, and every one of them has done this before.
Strategy
Commission structure, the promo and launch calendar, and where the shop goes next.
Runs the affiliate roster behind $1M+ a month in managed GMV.
Influencer relations
Recruits, briefs, and keeps creators. Reads every reply and decides who is worth a deal.
Automation gets you reach. A real relationship gets you the second post.
Media buying
Account structure, creative testing cadence, and scaling decisions made on ROAS.
Rebuilt a stalled beauty account from 0.3× to 2.8× ROAS.
How we work
Two weeks to set it up, then it runs: Review, Install, Deploy, Evaluate. Every stage produces something you can look at, on both channels.
Review
Tear the account down and find the leaks.
- Meta
- Full audit of paid, email, site, and analytics in the first two weeks.
- TikTok Shop
- Creator mix, outreach quality, commission structure, and where GMV is leaking.
Install
Get measurement and infrastructure in place before we scale spend.
- Meta
- A written Growth Engine Blueprint for the next 60–90 days.
- TikTok Shop
- Creator tiering, commission tiers, and a custom shop dashboard built to your outline.
Deploy
Run the campaigns and the creative tests, with a senior operator on the account.
- Meta
- Fewer, cleaner campaigns and rapid creative testing on a set cadence.
- TikTok Shop
- Daily creator outreach and replies, plus 10+ new spark ads a week.
Evaluate
Judge every result on profit, then move budget to what's making money.
- Meta
- A weekly profit summary in plain English, and a short list of priorities.
- TikTok Shop
- Weekly read on GMV, creator mix, and GMV Max return. Monthly promo and commission review.
"Arthur was instrumental in scaling our brand's Meta spend from $2k to $350k/mo, and our revenue from six to seven figures. He really cared about the business as a whole. He consistently pushed us to improve our website, landing pages, and email program in order to improve our conversion rates and customer retention."
"Arthur was instrumental in scaling our brand's Meta spend from $2k to $350k/mo, and our revenue from six to seven figures. He really cared about the business as a whole. He consistently pushed us to improve our website, landing pages, and email program in order to improve our conversion rates and customer retention."
"Arthur was key in profitably growing our business. He analyzed our stats, learned our nuances, and applied his expertise to bring about amazing, efficient results."
"Arthur was so incredibly helpful in navigating the growth of Eat2Explore. I engaged his team to deliver on Facebook Ads, email marketing & SMS but he helped me accomplish so much more. I truly appreciate Arthur's support through our difficult growth phase and will continue to call him a friend & advisor as we grow!"
"I highly recommend Arthur to any ecommerce business owner who wants to take their business to the next level. I cannot express enough how great my experience was working with him. Arthur was professional, knowledgeable, and always available to answer my questions and concerns."
"Arthur was hired to manage paid social but helped us with so much more. He was able to scale our business quickly and profitably. Arthur is not only an effective partner but a pleasure to work with."
"Arthur was instrumental in scaling our brand's Meta spend from $2k to $350k/mo, and our revenue from six to seven figures. He really cared about the business as a whole. He consistently pushed us to improve our website, landing pages, and email program in order to improve our conversion rates and customer retention."
"Arthur was key in profitably growing our business. He analyzed our stats, learned our nuances, and applied his expertise to bring about amazing, efficient results."
"Arthur was so incredibly helpful in navigating the growth of Eat2Explore. I engaged his team to deliver on Facebook Ads, email marketing & SMS but he helped me accomplish so much more. I truly appreciate Arthur's support through our difficult growth phase and will continue to call him a friend & advisor as we grow!"
"I highly recommend Arthur to any ecommerce business owner who wants to take their business to the next level. I cannot express enough how great my experience was working with him. Arthur was professional, knowledgeable, and always available to answer my questions and concerns."
"Arthur was hired to manage paid social but helped us with so much more. He was able to scale our business quickly and profitably. Arthur is not only an effective partner but a pleasure to work with."
"Arthur was instrumental in scaling our brand's Meta spend from $2k to $350k/mo, and our revenue from six to seven figures. He really cared about the business as a whole. He consistently pushed us to improve our website, landing pages, and email program in order to improve our conversion rates and customer retention."
"Arthur was key in profitably growing our business. He analyzed our stats, learned our nuances, and applied his expertise to bring about amazing, efficient results."
"Arthur was so incredibly helpful in navigating the growth of Eat2Explore. I engaged his team to deliver on Facebook Ads, email marketing & SMS but he helped me accomplish so much more. I truly appreciate Arthur's support through our difficult growth phase and will continue to call him a friend & advisor as we grow!"
"I highly recommend Arthur to any ecommerce business owner who wants to take their business to the next level. I cannot express enough how great my experience was working with him. Arthur was professional, knowledgeable, and always available to answer my questions and concerns."
"Arthur was hired to manage paid social but helped us with so much more. He was able to scale our business quickly and profitably. Arthur is not only an effective partner but a pleasure to work with."
Real world results
Profitable acquisition, scaling that holds, and faster payback. Same on either channel.
Wellness brand annual revenue, multi-year. Subscription built from zero to 40% of revenue.
Shop GMV in 10 days, during one platform sale event.
Who we are a fit for
Tandem Growth is a strong fit if:
You're already spending on paid ads and email
You have a TikTok Shop, or you're about to open one
You care more about profit and payback than pretty dashboards
You want a clear plan and one person on the hook for it
"If you're looking for a cheap media buyer, or a full-service agency that claims to do everything, we're not it."
Ready to find out
what's actually leaking?
Book a call. We'll pressure-test your account or your shop, name the biggest leak, and tell you exactly what we'd fix first.
- Duplicate broad ad sets bidding against each otherLeak−$3,400/mo
- Creative running 60+ days past fatigueLeak−$5,100/mo
- No exclusions — paying to re-acquire subscribersLeak−$2,900/mo
- Auto-placements dumping spend into Audience NetworkLeak−$1,800/mo
- Affiliate commissions set once, never re-tieredLeak−$5,500/mo
This is the first hour of your free audit.
Illustrative numbers. Your audit finds the real ones.
Review. Install. Deploy. Evaluate.